AMARI is a watch brand that was founded in Amsterdam, The Netherlands, in 2020. Our mission is to create timepieces that are luxurious, elegant and sportive, that can be worn by anyone. 

AMARI isn't just a catchy name, it also has a deeper meaning. AMARI stands for something meaningful, that represents the brand's values: Affordable, Modern, Aesthetic, Reliable, Innovative.

Our watches are designed with simplicity at their core, but with a touch of retro-style luxury to make them stand out from the crowd. We believe there's no better way to dress up your wrist than with a beautifully designed watch, while remaining timelessly stylish no matter what your lifestyle looks like.

We only use high quality materials and craftsmanship to make watches that will last a lifetime. We want our customers to feel confident about wearing our timepieces because they know that every detail has been carefully considered and executed with care. 

We believe in creating watches that are more than just functional, they should be pieces of art that you can wear on your wrist, with any outfit and on any occasion!

- Timeless elegance, forever lasting